Herzogenaurach: Adidas and Puma Headquarters in Middle Franconia
Herzogenaurach is the town where both Adidas and Puma have their global headquarters, a consequence of the 1948 split between the Dassler brothers who had originally run a shared shoe factory here. The rivalry between the two companies defined the town for decades and is still part of local identity. Roughly 23,300 people live in this Erlangen-Hoechstadt district town in Bayern. The Aurach stream, from which the town takes its name, flows through the centre. Schaeffler, the automotive and industrial supplier, also has its headquarters here, making Herzogenaurach home to three major global companies.
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Herzogenaurach is the town where both Adidas and Puma have their global headquarters, a consequence of the 1948 split between the Dassler brothers who had originally run a shared shoe factory here. The rivalry between the two companies defined the town for decades and is still part of local identity. Roughly 23,300 people live in this Erlangen-Hoechstadt district town in Bayern. The Aurach stream, from which the town takes its name, flows through the centre. Schaeffler, the automotive and industrial supplier, also has its headquarters here, making Herzogenaurach home to three major global companies.
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